Divide and Covfefe ~ A Twitter Strategy

Divide and Covfefe ~ A Twitter Strategy


I don’t know if you saw the movie Arrival earlier this year. But I did. Four times.

That’s because it had so many of the elements that interest the super geek in me. Science fiction, time anomalies, aliens, language and Jeremy Renner.

The premise is this: 12 alien vessels simultaneously land at various points on the globe. They are still and silent which of course scares the bejesus out of all of the military types in charge of figuring out what they want. America decides to send a scientist and a world-class linguist along with several CIA goons into the ship in Montana (at the invitation of the aliens), to figure out how to communicate.

Hilarity ensues.
Not really. But needless to say, this is when the movie really gets interesting.

Language is a sophisticated skill-set developed over time by a species in order to communicate complex thoughts, emotions, and ideas. One wrong word can start a war—wiping out mankind. Such a calamity takes place in the movie when the linguist mistakenly translates weapon instead of tool. As you can imagine, the guy from the CIA blows a gasket and the entire project goes off the rails.

(Cue the dire music.)

That’s a HUGE oversimplification of a very complicated plot and I won’t blow the ending for you but let’s just say the whip-smart woman with all the right words keeps a cool head and saves a planet (or two).

All of this to say, I believe words have energy. A power beyond their meaning in the dictionary. They should be chosen carefully especially if you’re, I don’t know, someone whose words can influence worldwide financial markets—and launch missiles.

Saying that a ridiculous, nonsensical word has hidden meaning to a chosen few instead of admitting the fact that you were tantrum-texting in the middle of the night is an insult to those of us who possess a working brain, treasure words, and to those people who take the time to pick just the right ones. Like journalists and diplomats to name a few.

It is also terrifying for all the reasons that need no explanation. I know how this movie can end.

Let’s not get distracted by the absurdity that surrounds us these days. It’s all fun and games until someone gets hurt.

Well, I’m hurting. Are you? 

Carry on,


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